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- ⚠️ Tariffs & Trade: Don't Let Them Hurt Your Shopify Sales!
⚠️ Tariffs & Trade: Don't Let Them Hurt Your Shopify Sales!
Scale your Ecommerce Store: Print-on-Demand, AI Email Deliverability, Google Analytics & More
Steve Hutt
February 13, 2025
In partnership with
👋 Hey Fastlane Insiders!
With all the recent talk about tariffs and trade uncertainties between the US, Canada, and Mexico, many of you running Shopify businesses probably wonder how this will impact your stores. While I can't predict the future, I can offer some insights to help you navigate these choppy waters!
This week, I've been busy digging into strategies to help you boost your business, no matter what's happening on the global stage. I had two podcast conversations with some brilliant minds and dropped some knowledge bombs, all designed to give you actionable strategies you can implement right away.
I know your time is precious, so every Thursday, I'm committed to delivering the top two podcast episodes and the top two knowledge drops of the week that I think you'll find the most valuable. These are packed with insights, so give them a quick scan to see what piques your interest. I’ve included a little teaser for each to spark your curiosity.
Let's dig in!
Steve
Spot Your Customers Instantly
Right now, you just see a list of random email addresses making orders. But I’ve got a database with 5+ million influencers in it. I take your list of customers and show you which ones have an engaged audience. On average? 75 influencers per 5,000 shoppers. That’s free, organic marketing sitting right under your nose. Wanna see who’s secretly hyping your brand? Let’s go.
🎧 New Podcast Episodes!
The Print-On-Demand Playbook: How Printful Empowers Merchants to Scale
In this episode, I sat down with Valts Feldbergs, Senior Partnerships Lead at Printful, to dive into the world of print-on-demand (POD) and how Shopify merchants can use it to scale their businesses. Printful has grown into a global leader in the POD space, serving over 400,000 active customers and fulfilling over 1 million products monthly—without merchants ever holding inventory.
Valts shares how Printful evolved from Startup Vitamins into an industry powerhouse, why POD is a game-changer for brands and creators, and how Shopify merchants can seamlessly integrate Printful to streamline fulfillment while focusing on growth.
Highlights from our conversation:
How Printful started—and what fueled its rise as a global print-on-demand leader
The creator economy’s impact on POD and why influencers, brands, and entrepreneurs are leveraging it for new revenue streams
Seamless Shopify integration—automate fulfillment, tracking, and customer communications
Sustainability in eCommerce—how on-demand production eliminates overstock and waste
Real-world success stories from brands using Printful to scale
If you're a Shopify merchant looking to expand your product catalog, a content creator exploring merch opportunities, or a brand seeking an efficient way to launch custom products, this episode is packed with practical insights to help you grow with print-on-demand.
AI-Powered Email Deliverability: How Orita Helps Brands Unlock Hidden Revenue
I also chatted with Aaron Schwartz, Co-Founder and CEO of Orita, to explore how AI-powered machine learning transforms email deliverability and engagement for Shopify brands. Aaron has a long history of building ecommerce solutions, including Passport Shipping and Loop Returns. Now, with Orita, he’s tackling one of the most overlooked challenges in eCommerce—ensuring brands reach the inbox, not the spam folder.
Aaron shares why traditional segmentation falls short, how Orita’s AI optimizes email sends in real time, and what brands can do today to improve inbox placement and maximize revenue.
Highlights from our conversation:
Why poor email deliverability is costing brands thousands in lost revenue—and how to fix it
AI-driven audience optimization—how machine learning predicts engagement better than rule-based segmentation
Reactivating "dead" email lists—uncovering hidden revenue without hurting sender reputation
Klaviyo integration & agency adoption—how top Shopify brands and agencies are leveraging AI-driven segmentation
Case studies of brands that increased email revenue by 10–40% with smarter targeting
If you’re a Shopify merchant, email marketer, or agency partner looking to boost engagement, improve inbox placement, and unlock more revenue from your email list, this episode is 100% for you, no seriously…
💡 Knowledge Drops of the Week
The Silent Profit Killer: Avoiding These Amazon Repricing Mistakes
Repricing on Amazon isn’t just about staying competitive—it’s about protecting your profits and making smarter, data-driven decisions. Many sellers unknowingly sabotage their margins with avoidable pricing mistakes. I’ve broken down the biggest errors and how to fix them.
Key Takeaways:
The #1 repricing mistake that silently drains your profits
Why dynamic pricing beats static pricing—and how to implement it
How over-relying on price cuts can cost you the Buy Box (and what to do instead)
The AI-driven repricing tools top Amazon sellers are using to stay ahead
The biggest insight? Successful Amazon sellers don’t just react to price changes—they strategically optimize their pricing based on competitor trends, inventory levels, and demand shifts.
I’m sharing the exact strategies sellers use to balance competitiveness and profitability—without racing to the bottom. Ready to maximize margins and grow smarter on Amazon? 🚀
Shopify + Google Analytics: 2025 Optimization Guide
Struggling to track your Shopify store’s performance effectively? Google Analytics is your secret weapon for unlocking data-driven insights that drive revenue and retention. I’ve broken down the steps top Shopify brands use to optimize tracking and make smarter marketing decisions.
Key Takeaways:
The #1 Google Analytics mistake that leads to inaccurate Shopify data
How to set up GA4 for Shopify to track key eCommerce metrics correctly
Advanced reporting tips to uncover hidden opportunities for growth
The attribution models that actually work for DTC brands
The biggest insight? Google Analytics isn’t just about traffic—it’s about understanding your customers’ behaviors and optimizing every touchpoint for higher conversions.
I’m sharing the proven framework Shopify brands use to leverage GA4 for better decision-making and revenue growth. Ready to level up your analytics and scale smarter? 🚀
🔥 Tool of the Week: Yes, you can legally send a “thanks for visiting” email to visitors who have not yet purchased
Do you ever feel like you're watching potential customers slip through your fingers as they browse your store and leave without buying anything? Opensend is designed to help you solve this problem by pinpointing the visitors who are most interested in your products. It identifies those people who are spending time on your product pages and checking out multiple items.
The cool thing is that Opensend automatically adds these high-intent browsers to your Klaviyo email lists. This means you won't lose those potential customers forever! Instead, you'll be able to send them targeted emails that encourage them to come back and finish their purchase.
Think of it as catching someone's attention while they're still interested. When someone is actively browsing your products, they're basically raising their hand and saying, "Hey, I might want this!" Opensend helps you respond to that signal and turn those browsing sessions into real sales through your Klaviyo email automations.
Perfect For Your Store If:
You get 15,000+ monthly visitors
You're looking to tap into hidden revenue
You want to grow your email list with qualified leads
Want to see who's been window shopping on your site? Try Opensend for just $1 and start converting those browsers into buyers.
Ready to unlock that hidden revenue? Check out Opensend today →
🤘 Let's Keep Building Together!
Quick note – Did anything in this week's newsletter spark an idea for your store? Whether it's using Printful for on-demand products, exploring AI for email, optimizing Amazon repricing, or diving deeper into Google Analytics, I want to hear about it!
Seriously, hit reply and tell me what resonated with you or if you're facing any specific challenges with these strategies. I read every reply and love connecting with fellow merchants to share what's working right now.
If you found value in today's growth strategies, share this edition with another Shopify merchant who's ready to level up! We're all in this together.
Steve Hutt
P.S. Missed previous editions? Check out the archive for more Shopify growth strategies.