Fastlane Insider

I'm Steve Hutt 👋

Six years at Shopify. Over 450 conversations with merchants, app founders, and ecosystem insiders who have scaled past seven figures.

Each week I share what is actually working to grow profitably, balancing AI efficiency with authentic human connection.

Join 41,899 founders and marketers. Free, every week.

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Latest Posts

Mar 20, 2026

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13 min read

🔥 8x ROAS. Losing $100K a Month.

How one brand flipped to $50K profit in 90 days by doing the opposite of what you'd expect.

Steve Hutt

Mar 12, 2026

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14 min read

⚡ 80 Orders. Zero Discount Codes. Day One.

Plus the 15 minute test that shows whether AI even knows your brand exists

Steve Hutt

Mar 6, 2026

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17 min read

🚨 Your Shopify Brand Is Invisible in Places That Actually Matter Right Now

Plus — AI search, Reddit commerce, and a $5.9T wholesale channel are reshaping how buyers find you.

Steve Hutt

Feb 26, 2026

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16 min read

🚨 162K Discount Codes Exposed a $0 Problem

Plus — Alibaba's 90% ad-revenue secret, Reddit's AI shopping engine, and the GA4 gap silently killing your ROAS.

Steve Hutt

Feb 19, 2026

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16 min read

⚡ ChatGPT Is Now a Shopify Sales Channel

Three AI commerce channels launched this week. Here's what operators need to know.

Steve Hutt

Feb 13, 2026

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13 min read

🚨 Your CRO Strategy Is Missing 80% of the Work (AI agents are already shopping)

Less than 0.1% of stores are ready. Here's the framework + 90-day plan that fixes it.

Steve Hutt

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