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Fastlane Insider

Fastlane Insider

I'm Steve Hutt 👋

Six years at Shopify. Over 450 conversations with merchants, app founders, and ecosystem insiders who have scaled past seven figures.

Each week I share what is actually working to grow profitably, balancing AI efficiency with authentic human connection.

Join 41,899 founders and marketers. Free, every week.

I consent to receive newsletters via email. Terms of use and Privacy policy.

Subscribers include team members from companies like...

Latest Posts

🚨 162K Discount Codes Exposed a $0 Problem

Feb 26, 2026

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16 min read

🚨 162K Discount Codes Exposed a $0 Problem

Plus — Alibaba's 90% ad-revenue secret, Reddit's AI shopping engine, and the GA4 gap silently killing your ROAS.

Steve Hutt
Steve Hutt
⚡ ChatGPT Is Now a Shopify Sales Channel

Feb 19, 2026

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16 min read

⚡ ChatGPT Is Now a Shopify Sales Channel

Three AI commerce channels launched this week. Here's what operators need to know.

Steve Hutt
Steve Hutt
🚨 Your CRO Strategy Is Missing 80% of the Work (AI agents are already shopping)

Feb 13, 2026

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13 min read

🚨 Your CRO Strategy Is Missing 80% of the Work (AI agents are already shopping)

Less than 0.1% of stores are ready. Here's the framework + 90-day plan that fixes it.

Steve Hutt
Steve Hutt
🤖 ChatGPT Recommends 3-5 Brands. How to Be One of Them.

Feb 5, 2026

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13 min read

🤖 ChatGPT Recommends 3-5 Brands. How to Be One of Them.

Plus: The Google AI stack you already own (but probably aren't using)

Steve Hutt
Steve Hutt
🧠 The Difference Between 30% Growth and 8%

Jan 29, 2026

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13 min read

🧠 The Difference Between 30% Growth and 8%

Plus > ChatGPT Commerce Framework and AI Tools Worth Your Time

Steve Hutt
Steve Hutt
🛑  Stop Losing Sales to Hardware Failures and Outdated Infrastructure

Jan 22, 2026

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12 min read

🛑 Stop Losing Sales to Hardware Failures and Outdated Infrastructure

Shopify's $69 POS Hub ends Bluetooth chaos, AI agents turn conversations into checkouts, and four compliance shifts mid-market brands need to navigate now

Steve Hutt
Steve Hutt
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