Scale Smarter: Your Ultimate Tech Stack Upgrade Guide For 2025

Hey Fastane Insiders! 👋

This week's newsletter is packed with tools to supercharge your Shopify operations for 2025. From turning anonymous browsers into buyers with Opensend to mastering multi-channel operations with Pipe17, we're diving deep into solutions that are transforming how top brands scale.

I'm particularly excited to share our PostScript conversation about AI-powered SMS marketing and how it's helping brands match their email revenue.

Plus, you'll discover how Triple Whale solves the attribution puzzle and learn why Webgility is becoming the go-to solution for automating your Shopify-QuickBooks integration.

Ready to level up your tech stack and start the new year strong?

Let's dive in!

Cheers!
Steve

Accomplish More. Juggle Less.

Your business is growing, and so are your responsibilities. So what do you do?

You do more.

You see a chance to expand your reach and increase your impact.

You do more.

You take on more hours, juggle more deadlines, and wear more hats. You miss a ball game here and there. Come home late a few more nights. You spend a holiday or two in your inbox. And you tell yourself,

This season just requires more.

But what if growing your business isn’t about doing more things — but instead doing the right things?

What if you could enjoy the holidays this year knowing that someone else is handling the “more”?

Your time is too valuable to waste. BELAY’s flexible staffing solutions can help.

Whether it’s administrative, accounting, or marketing support that you need, BELAY’s highly vetted professionals have the more you’re looking for.

Our exceptional Virtual Assistants, Accounting Professionals, and Marketing Assistants combine AI tools with extensive industry experience to ensure that you are always getting more without sacrificing quality or time.

Accomplish more and juggle less with BELAY.

Learn how with our free ebook, Delegate to Elevate, and leave the “more” to BELAY.

Download now

🎧 Fresh From the Fastlane

Discover how PostScript's AI-powered SMS marketing is helping Shopify brands achieve email-level revenue through sophisticated, personalized text campaigns. In this episode, PostScript's Chief Customer Officer Mike Manheimer reveals their groundbreaking AI Infinity Testing technology, which helped True Classic boost cart recovery rates by 29%. Learn practical strategies to transform basic SMS blasts into revenue-generating customer conversations that drive real results.

Listen to the episode HERE →

Join us for an insightful conversation with CEO Mo Afshar as he reveals how Pipe17 is revolutionizing multi-channel commerce operations for scaling Shopify brands. Discover how leading brands like All Birds and Mary Ruth Organics are streamlining their operations across ERPs, 3PLs, and marketplaces. Learn why Pipe17 earned the title of Amazon's supply chain tech partner of the year, and explore how their award-winning TikTok Shop integration is transforming enterprise brand operations.

Listen to the episode HERE →

💡 Knowledge Drops of The Week

Must-Read Review: Webgility

Your automated bridge between Shopify and QuickBooks. Learn how this powerful tool can save you hundreds of hours annually while keeping your financials accurate and up-to-date. Perfect timing to get your 2025 financial health in check!

Read the article here →

Must-Read Review: Triple Whale

Your command center for precise Shopify analytics and attribution tracking. Read or listen to our in-depth review to learn how this powerful tool can boost your store's efficiency and maximize customer value.

Read the guide here →

🔥 Trending Tool - Your Secret Weapon for List Growth.

Transform up to 35% of your anonymous visitors into valuable leads! Opensend's AI-powered platform identifies high-intent shoppers who haven't subscribed or purchased, seamlessly integrating with Klaviyo to boost your email list and drive additional revenue. Leading DTC brands are seeing full ROI within their first month.

Perfect for Shopify brands with 15,000+ monthly visitors looking to scale their email list without relying on traditional opt-ins.

Try Opensend for $1 and unlock your store's hidden revenue potential.

We read every email, comment, and response from our community of Shopify entrepreneurs daily.

Have questions about your Shopify journey - whether you're just starting out, looking to scale, or ready to optimize your established brand? Hit reply - I personally read and respond to all messages.

Do you know another Shopify merchant or marketer who could benefit from these growth strategies? Share this newsletter with them.

Cheers!
Steve Hutt - Founder | Podcast Host
eCommerce Fastlane

P.S. Been with us since 2016 or just joined? Your success is our mission. If our weekly insights aren't helping accelerate your entrepreneurial journey, you can unsubscribe anytime.