The Fastlane Insider: Keep Your Q4 Revenue Growing

Hey Fastlane Insiders!

Shopify merchants shattered records with $11.5 billion in BFCM sales, reaching 76 million consumers worldwide. This 24% increase shows what's possible when entrepreneurs like you innovate and push boundaries.

While the BFCM dust settles, the holiday momentum is far from over. With three weeks until Christmas and Q1 2025 around the corner, it's time to double down on what's working.

In this week's edition, I'm sharing actionable insights from my conversations with Shopify's Head of Financial Services and Printful's Senior Partnerships Lead to help you maximize this season and prepare for a strong 2025.

Cheers!

Steve

The smarter way for DTC brands to drive repeat revenue

What if you could drive 15% more repeat purchases, without the headache of building customized flows?

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Drive traffic to custom branded storefronts personalized to every shopper, showcasing the products they are most likely to buy.

Black Crow is so confident you’ll get results that they’re offering a $100 gift card to Shopify brands with $2M+ in GMV to get a demo.

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💡 Fresh From the Fastlane

Dive into this week's conversations with Shopify's Head of Financial Services and Printful's Senior Partnerships Lead as they reveal game-changing strategies for scaling your ecommerce business.

Discover how Printful serves over 400,000 active customers and processes 1 million+ monthly orders as Senior Partnerships Lead Valts Feldbergs reveals insider strategies for building a successful print-on-demand business. Learn how to leverage Printful's global fulfillment network and premium brand partnerships to scale your Shopify store without inventory headaches. 

Listen to the episode now →

Discover how Shopify is revolutionizing ecommerce financial management as Vikram Anreddy reveals the power of their new unified finance hub, featuring high-yield business banking, flexible funding solutions, and automated tax tools. Learn how this integrated suite of financial services is helping merchants unlock faster payouts, extend cash flow, and accelerate growth - all from a single dashboard in the Shopify admin.

Listen to the episode now →

💡 Knowledge Drops of The Week

Shopify POS Review: A Guide For Ecommerce Founders And Marketers

We collaborated with Shopify's POS team to explore how merchants can effectively connect their online and offline retail operations. If you're considering pop-up shops or retail locations, this article walks you through the practical benefits of unifying your commerce system.

Read the article here →

TikTok Shop Strategies: Mastering The Fastest-Growing Platform

This week, we created an actionable guide that breaks down how to transform TikTok from just another social platform into a revenue powerhouse for Shopify-powered brands. You'll learn how to leverage the algorithm and implement TikTok Shop to turn Gen Z and Millennial viewers into customers.

Read the guide here →

We read every email, comment, and response from our community of Shopify entrepreneurs daily.

Have questions about your Shopify journey - whether you're just starting out, looking to scale, or ready to optimize your established brand? Hit reply - I personally read and respond to messages from our Fastlane Insiders.

Do you know another Shopify merchant or marketer who could benefit from these growth strategies? Share this newsletter with them.

Cheers!
Steve Hutt - Founder | Podcast Host
eCommerce Fastlane

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