8-Figure Exit + Shopify's Latest Winter Editions

Hey Fastlane Insiders!

Two founders who built and sold 8-figure brands are sharing their playbook this week. Discover how Aaron Spivak and Chris Meade scaled through retail partnerships, plus Anthony Constantino's unconventional approach that revolutionized Sticker Mule's operations.

I'm also breaking down Shopify's Winter Editions - from game-changing customer account features to checkout innovations that will transform your store's performance in 2025.

Ready to level up? Let's dive in.

Cheers!
Steve

“10% of sales should coming from referrals”

Hey there! I’m Luke Yarnton, Founder of The Rave and a self-proclaimed referral marketing nerd 🤓. I’m obsessed with building referral programs that unlock real value.

• I’ve studied all the best cases (like Harry’s) and worked with 300+ Shopify Plus brands

• Helped companies build “referral armies” driving 10% of revenue (most programs only do 2%)

• Generated over $5M in referral transactions this year alone

Give me 15 minutes, and I’ll show you how to tap into your customers’ networks. Plus, I’ll buy you lunch ($20 UberEats voucher)!

👉 Book a no-pressure chat with me!

💡 Fresh From the Fastlane

Join Aaron Spivak (former Co-Founder of Hush Blankets) and Chris Meade (Co-Founder of Crossnet) as they share their journey of scaling DTC brands to successful 8-figure exits and building authentic founder communities. Learn actionable strategies for navigating retail partnerships, transitioning from DTC to omnichannel distribution, and creating meaningful connections within the entrepreneurial ecosystem.

Listen to the episode now →

Anthony Constantino reveals how Sticker Mule revolutionized the custom printing industry by focusing on operational excellence and customer experience automation. Discover the innovative strategies behind their rapid order processing, unique company culture without meetings or Slack, and how they've built a loyal customer base through remarkable service and product quality.

Listen to the episode now →

💡 Knowledge Drops of The Week

How Shopify's Next Edition Makes Boring Upgrades Anything But

Shopify's Winter '24 Edition transforms essential store operations with groundbreaking updates to checkout, customer accounts, and backend processes. These powerful new features promise to boost conversion rates and streamline your daily operations while enhancing the shopping experience.

Read the article here →

Introducing Customer Account Extensions

Explore how Shopify's latest innovation in customer accounts lets you create more personalized shopping experiences. This game-changing update enables seamless integration of your favorite apps directly into customer accounts, making account management more intuitive and engaging for your shoppers.

Read the guide here →

We read every email, comment, and response from our community of Shopify entrepreneurs daily.

Have questions about your Shopify journey - whether you're just starting out, looking to scale, or ready to optimize your established brand? Hit reply - I personally read and respond to all messages.

Do you know another Shopify merchant or marketer who could benefit from these growth strategies? Share this newsletter with them.

Cheers!
Steve Hutt - Founder | Podcast Host
eCommerce Fastlane

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